{"id":21507,"date":"2019-02-28T16:22:09","date_gmt":"2019-02-28T15:22:09","guid":{"rendered":"https:\/\/www.phonedroid.fr\/blog\/?p=21507"},"modified":"2019-04-30T09:22:03","modified_gmt":"2019-04-30T08:22:03","slug":"bbk-electronics","status":"publish","type":"post","link":"https:\/\/www.phonedroid.fr\/blog\/bbk-electronics\/","title":{"rendered":"BBK Electronics : Le G\u00e9ant Chinois."},"content":{"rendered":"\n

<\/p>\n\n\n

Quel<\/strong> est le point commun entre les marques de smartphones Vivo, Oppo, OnePlus et Realme? La r\u00e9ponse : BBK Electronics. Il s’agit d’une multinationale Chinoise qui est sp\u00e9cialis\u00e9e dans l\u2019\u00e9lectronique. Elle a \u00e9t\u00e9 fond\u00e9e en 1995, son si\u00e8ge social est situ\u00e9 \u00e0 Chang’an dans la province de Dongguan en Chine. Elle fabrique des lecteurs de disques Blue-Ray, des \u00e9couteurs et des smartphones… La multinationale est compos\u00e9e donc d’Oppo et de Vivo en fabricants principaux suivis de OnePlus qui est une filiale d’Oppo. Quant \u00e0 Realme, elle \u00e9tait une sous-marque d’Oppo mais est devenue ind\u00e9pendante l’ann\u00e9e derni\u00e8re. Nous allons voir ensemble la composition plus approfondie de BBK Electronics .<\/strong><\/p>\n

\"BBK<\/a><\/p>\n

 <\/div>\n

Oppo<\/span><\/h1>\n

\"BBK<\/a>La marque Oppo a \u00e9t\u00e9 fond\u00e9e en 2004<\/strong>. En outre, elle est sp\u00e9cialis\u00e9e dans la production d’\u00e9quipements de lecture audio et vid\u00e9o. L’ann\u00e9e 2008 <\/strong>s’est vu marquer par l’arriv\u00e9e du fabricant Oppo sur le march\u00e9 des smartphones<\/strong> avec le lancement du A103 Smiley Face. Toutefois, c’est en lan\u00e7ant la gamme Oppo Find en 2011 que la marque a connu son expansion \u00e0 l’internationale. Nous retrouvons la marque aux quatre coins du monde (Pays asiatique, Maroc, Italie, France, Espagne, Inde…). Le fabricant Oppo dispose de neuf usines pour la production de ses smartphones. Il construit une nouvelle unit\u00e9 de fabrication en Alg\u00e9rie. De plus, Oppo assemble \u00e9galement pour OnePlus des smartphones<\/strong> sur ses lignes de production en Inde.<\/p>\n

Sur le march\u00e9 Europ\u00e9en, Oppo propose trois gammes diff\u00e9rentes de smartphones<\/em> :<\/p>\n

[slideshowck id=21517]<\/p>\n

\"BBK<\/a><\/p>\n

Le fabricant Oppo d\u00e9tient au quatri\u00e8me trimestre 2018, 8% des parts du march\u00e9 mondial<\/strong> avec 31,3 millions de smartphones vendus<\/strong>. Pour information, Xiaomi en a vendu 28.6 millions sur la m\u00eame p\u00e9riode. <\/em><\/p>\n

\"BBK<\/a><\/p>\n

Au niveau des innovations, on lui doit la charge Super VOOC Flash Charging<\/strong> qui permet de recharger un smartphone en 35 minutes<\/strong> seulement (batterie de 3000mAh).<\/p>\n

\"BBK<\/a><\/p>\n

Vivog<\/span><\/h1>\n

\"BBK<\/a><\/p>\n

Deuxi\u00e8me fabricant appartenant \u00e0 BBK Electronics, Vivo a \u00e9t\u00e9 fond\u00e9 en 2009<\/strong> \u00e0 Dongguan. Pour commencer, il d\u00e9veloppait des logiciels pour smartphones et divers accessoires. Puis, il s’est lanc\u00e9 sur le march\u00e9 du smartphone en 2011.<\/strong> Vivo est la vitrine technologique et innovante<\/strong> du groupe BBK Electronics. C’est ainsi que la marque met en commercialisation des smartphones comportant de nouveaux concepts comme la s\u00e9rie Vivo Nex et Vivo Nex Dual Display. Ses smartphones permettent de mettre en pratique de nouvelles conceptions et de voir la r\u00e9action des utilisateurs. Certaines technologies comme la cam\u00e9ra selfie motoris\u00e9e<\/strong> (Pop Up ou contextuelle) est reprise par le constructeur Oppo<\/strong> avec son mod\u00e8le F11 Pro.<\/p>\n

Le constructeur chinois dispose de plusieurs gammes de smartphones :<\/em><\/p>\n

[slideshowck id=21525]<\/p>\n

Comme vous avez pu remarquer, les constructeurs Vivo et Oppo partagent ensemble les technologies<\/strong>, innovation et \u00e9cran. C’est pour cela que l’on peut voir des similitudes avec certains mod\u00e8les.<\/p>\n

\"BBK<\/a><\/p>\n

La marque Vivo d\u00e9tient 7% de part de march\u00e9 mondial<\/strong> avec 26.5 millions d’unit\u00e9s vendues<\/strong> au quatri\u00e8me trimestre 2018; talonnant de pr\u00e8s le g\u00e9ant Chinois Xiaomi. <\/em><\/p>\n

Vivo est devenue depuis 2017, la marque officielle de smartphone pour les Coupes du Monde de Football jusqu’en 2022<\/strong>.<\/em><\/p>\n

<\/p>\n

\"BBK<\/a><\/p>\n

Une des innovations du fabricant Vivo est : la cam\u00e9ra contextuelle d\u00e9voil\u00e9e sur le Vivo Nex S et Nex A.<\/em><\/p>\n

\"BBK<\/a><\/p>\n

OnePlus<\/span><\/h1>\n

\"BBK<\/a><\/p>\n

Filiale de la marque Oppo<\/strong> (information dissimul\u00e9e au d\u00e9but de la cr\u00e9ation), OnePlus a \u00e9t\u00e9 fond\u00e9e en d\u00e9cembre 2013 par l’ancien Vice Pr\u00e9sident d’Oppo<\/strong>, Pete Lau. Il a alors d\u00e9cid\u00e9 de quitter son poste pour cr\u00e9er sa propre marque qui deviendra OnePlus dont la soci\u00e9t\u00e9 m\u00e8re est BBK Electronics. Le premier smartphone<\/strong> est apparu en avril 2014<\/strong> sous le nom \u00ab\u00a0OnePlus One\u00a0\u00bb. Il s’est \u00e9coul\u00e9 \u00e0 un million d’exemplaires<\/strong> d\u00e9gageant un chiffre d’affaire de 300 millions de dollars. Ensuite, se suit une superbe expansion avec une pr\u00e9sence sur tous les march\u00e9s mondiaux. En outre, le constructeur chinois adopte une gamme r\u00e9duite avec un seul mod\u00e8le pr\u00e9sent, renouvel\u00e9 tous les ans en milieu d’ann\u00e9e, avec une variante T d\u00e9voil\u00e9e tous les mois de novembre.<\/p>\n

[slideshowck id=21570]<\/p>\n

OnePlus partage les composants du groupe BBK Electronics.<\/strong> Le OnePlus 6T a beaucoup de similitudes avec le Oppo RX17 Pro, en partageant un design similaire et la m\u00eame dalle \u00e0 encoche \u00ab\u00a0Goutte d’eau\u00a0\u00bb.<\/p>\n

\"BBK<\/a><\/p>\n

\"BBK<\/a><\/p>\n

En 2017, OnePlus d\u00e9gageait un chiffre d’affaire de 1.4 milliards de dollars contre 600 millions en 2016<\/strong>. La r\u00e9cente marque se targue d\u00e9j\u00e0 d’\u00eatre le quatri\u00e8me vendeur europ\u00e9en<\/strong> de smartphones en 2018. <\/em><\/p>\n

Realme<\/span><\/h1>\n

\"BBK<\/a>Realme est la plus jeune des marques du groupe BBK Electronics<\/strong>. On a pu la d\u00e9couvrir une premi\u00e8re fois en Chine sous le nom \u00ab\u00a0Oppo Real\u00a0\u00bb (2010). En juillet 2018, l’ancien vice-pr\u00e9sident d’Oppo<\/strong>, SKY Li a d\u00e9missionn\u00e9 (c’est une habitude apparemment ^^). Il a cr\u00e9\u00e9 Realme<\/strong> pour devenir une marque ind\u00e9pendante (mais toujours affili\u00e9e \u00e0 Oppo). Son premier smartphone est apparu en mai 2018 sur le march\u00e9 Indien. Nomm\u00e9 Realme 1<\/strong> (jumeau de l’Oppo F7 Youth Globally), il s’est \u00e9coul\u00e9 \u00e0 400 000 exemplaires en 30 jours<\/strong> sur Amazon Inde exclusivement.<\/p>\n

\"BBK<\/a><\/p>\n

Une gamme jeune donc assez r\u00e9duite proposant des smartphones d’entr\u00e9e et milieu de gamme :<\/em><\/p>\n

[slideshowck id=21551]<\/p>\n

En novembre 2018, Realme a relook\u00e9 son logo.<\/p>\n


\"BBK<\/a><\/p>\n

<\/p>\n

\"BBK<\/a><\/p>\n

En septembre 2018, 200 000 exemplaires du Realme 2<\/strong> se sont vendus en cinq minutes.<\/strong><\/em><\/p>\n

<\/p>\n

Conclusion<\/strong><\/span><\/h1>\n

La grande diversit\u00e9 du groupe BBK Electronics permet aux marques pr\u00e9sentes de balayer au maximum le march\u00e9 avec des mod\u00e8les distincts. Par ailleurs, le partage des technologies et innovation permettent de renforcer et d’amortir plus rapidement le co\u00fbt de recherche et d\u00e9veloppement. C’est pour cela que, sans surprise, la multinationale tr\u00f4ne \u00e0 la deuxi\u00e8me place mondiale avec 213,1 millions de smartphones vendus en 2017.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Quel est le point commun entre les marques de smartphones Vivo, Oppo, OnePlus et Realme? La r\u00e9ponse : BBK Electronics. Il s’agit d’une multinationale Chinoise qui est sp\u00e9cialis\u00e9e dans l\u2019\u00e9lectronique. Elle a \u00e9t\u00e9 fond\u00e9e en 1995, son si\u00e8ge social est situ\u00e9 \u00e0 Chang’an dans la province de Dongguan en Chine. Elle fabrique des lecteurs de disques […]<\/p>\n","protected":false},"author":32,"featured_media":21510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3960,4194,4352,4170,4416,4390],"tags":[],"class_list":{"0":"post-21507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dossier-smartphones-fr","8":"category-fabricant","9":"category-oneplus","10":"category-oppo","11":"category-realme","12":"category-vivo"},"yoast_head":"\nBBK Electronics : Le G\u00e9ant Chinois. \u2022 Actualit\u00e9 Smartphone et Tablette - PhoneDroid<\/title>\n<meta name=\"description\" content=\"Zoom sur la multinationale BBK Electronics qui commercialise les marques Oppo, Vivo, OnePlus et Realme. 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