{"id":16328,"date":"2018-04-20T16:15:54","date_gmt":"2018-04-20T15:15:54","guid":{"rendered":"https:\/\/www.phonedroid.fr\/blog\/?p=16328"},"modified":"2018-04-20T20:55:04","modified_gmt":"2018-04-20T19:55:04","slug":"xiaomi","status":"publish","type":"post","link":"https:\/\/www.phonedroid.fr\/blog\/xiaomi\/","title":{"rendered":"Xiaomi? Prononcez le Chaomi"},"content":{"rendered":"

Comment un leader chinois tel que Xiaomi peut il encore \u00eatre inconnu du grand public en France?<\/h1>\n

\"Xiaomi<\/a><\/p>\n

Si je devais pr\u00e9senter cette marque \u00e0 un ami qui ne la connait ni d\u2019Eve ni d’Adam, je dirai que c\u2019est le mariage improbable entre Apple et une marque distributrice lambda que l\u2019on retrouve dans nos hypermarch\u00e9s.<\/h3>\n

Apple pour son c\u00f4t\u00e9 WAOU!!!\"Xiaomi<\/a><\/h4>\n

En effet, les produits Xiaomi ont toujours une finition impeccable<\/strong>, et comme la marque \u00e0 la pomme, elle a derri\u00e8re elle, une vraie communaut\u00e9 de fans \u00e0 travers le monde<\/strong> \u00e0 en juger le nombre de blogs sp\u00e9cialis\u00e9s Xiaomi qui fleurissent sur la toile depuis quelques ann\u00e9es. Nous aussi d\u2019ailleurs \u00e0 la r\u00e9daction, nous sommes vraiment fans. Je suis d\u2019ailleurs en train de r\u00e9aliser pour vous le test de leur nouveau flagship, le Xiaomi Mi Mix 2s<\/a><\/span><\/strong>, et !!!ATTENTION SPOILER ALERT!!!\u00a0<\/strong> il est vraiment sympa l’animal.<\/p>\n

Vous trouverez aussi plusieurs mod\u00e8les dans notre boutique Phonedroid<\/a><\/strong><\/span><\/p>\n

Et la marque distributrice, que vient-elle faire ici?<\/span><\/h3>\n

Car Xiaomi, c\u2019est aussi un aspirateur de petites marques chinoises<\/strong> officiants dans des domaines tr\u00e8s vari\u00e9s. Aujourd\u2019hui, en Chine, ils sont devenus incontournables; avec leur petit plus qui est de toujours proposer un rapport qualit\u00e9 prix imbattable. Qu\u2019est-ce qui vous ferait plaisir? Une box android TV? Un routeur? Une lampe? Une trottinette ou un v\u00e9lo \u00e9lectrique? Un robot aspirateur? Bon j\u2019arr\u00eate l\u00e0 \u00e7a devient lourd\u2026 Pour r\u00e9sumer, ils font de tout. Les seules \u00e0 se positionner sur autant d\u2019objets sont donc bien les marques distributeurs.<\/p>\n

Et alors pourquoi 9.5 personnes sur 10 vous r\u00e9pondront \u201cnon\u201d \u00e0 la question \u201cTu connais Xiaomi?\u201d<\/span><\/h3>\n

Jusqu\u2019\u00e0 il y a peu, la raison \u00e9tait tout simplement que Xiaomi pr\u00e9f\u00e9rait \u00a0asseoir sa notori\u00e9t\u00e9 dans l\u2019empire du milieu avant d\u2019aller \u00e0 la conqu\u00eate de l\u2019occident avec leurs smartphones comme fer de lance. Tremblez Samsung et Apple, le gros g\u00e2teau que repr\u00e9sente le march\u00e9 des smartphones va devoir \u00eatre repartag\u00e9 et les chinois ont faim. Huawei<\/strong> a d\u2019ailleurs les m\u00eames objectifs de croissance que Xiaomi, mais eux sont d\u00e9j\u00e0 dans la place. Ils font tellement peur aux g\u00e9ants d\u00e9j\u00e0 en place qu\u2019ils sont aujourd\u2019hui bannis des USA<\/strong> pour des raisons capillotract\u00e9es.<\/p>\n

Et ce d\u00e9ploiement de Xiaomi worldwide est pr\u00e9vu pour quand?<\/span><\/h3>\n

\"boutique<\/a><\/p>\n

Il a d\u00e9j\u00e0 commenc\u00e9. En Europe<\/strong> notamment, il y a d\u00e9j\u00e0 un Mi Store<\/strong> \u00e0 Barcelone et il est m\u00eame question d\u2019une boutique dans notre capitale pour cet \u00e9t\u00e9. En ouvrant des boutiques physiques, Xiaomi tape tr\u00e8s fort et il est tr\u00e8s probable que son succ\u00e8s devienne fulgurant dans nos soci\u00e9t\u00e9s de plus en plus friandes de high tech. J\u2019ai encore crois\u00e9 au cours d\u2019une balade, une septuag\u00e9naire pianotant sur son smartphone sur un banc public. Je vous le dit les amis, fini le tricot, les petits enfants n\u2019auront plus de pull en laine bien chaud de mamie, mais ils partageront des stories avec elle sur Snapchat.<\/p>\n

Pour finir, vous qui \u00a0lisez ces lignes, vous connaissez tr\u00e8s probablement d\u00e9j\u00e0 cette marque, vous \u00eates \u00e0 coup s\u00fbr un geek ou une geekette, mais demain, leurs objets seront des must have.<\/p>\n

Merci d\u2019avoir lu cet article jusqu\u2019au bout, n\u2019h\u00e9sitez pas \u00e0 me faire un retour via les commentaires<\/strong> si celui-ci vous a plu ou non. Et par curiosit\u00e9, pouvez-vous me dire depuis quand connaissez-vous cette marque?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Comment un leader chinois tel que Xiaomi peut il encore \u00eatre inconnu du grand public en France? Si je devais pr\u00e9senter cette marque \u00e0 un ami qui ne la connait ni d\u2019Eve ni d’Adam, je dirai que c\u2019est le mariage improbable entre Apple et une marque distributrice lambda que l\u2019on retrouve dans nos hypermarch\u00e9s. Apple […]<\/p>\n","protected":false},"author":1,"featured_media":16378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[623,3960,4194,4188],"tags":[],"class_list":{"0":"post-16328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite-smartphone-chinois","8":"category-dossier-smartphones-fr","9":"category-fabricant","10":"category-xiaomi"},"yoast_head":"\nXiaomi? 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